Top 10 Online Retailers by Conversion Rate – February 2009
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e.,...
View ArticleTop 10 House and Garden Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSenior Execs’ Home Tech Use Growing
Though 20% of senior executives say they only use technology because they have to at work, 55% consider themselves to be tech savvy, and a growing number are increasingly using and enjoying many forms...
View ArticleTanking Savings Force 60% of Working Seniors to Delay Retirement
Six-in-ten American workers (60% ) over age 60 say they are postponing their retirement because of the negative impact of the financial crisis on their long-term savings, according to a survey by...
View ArticleSearch Queries with 8+ Words Continue to Rise
The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have...
View ArticleOptimistic CMOs: Budgets & Jobs Stable, Need More Digital Focus
Global top marketers report that their budgets and staffs are holding up fairly well despite the recession, but they are feeling more pressure to sharpen their focus, grow market share, show ROI and...
View ArticleTop 10 Site Genres by Image-Based Impressions – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – February...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Broadcast Media Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Workers Place Bets in Unusual Office Pools
The annual NCAA Basketball Tournament kicks into high gear this week in the US, and nearly one-fifth (18%) of American workers say they have participated in “March Madness” office betting pools,...
View ArticleStock Website Visits Increase 19% in February
As anxious Americans continue to fret about their financial portfolios, the number of US visits to the Stocks and Shares category of websites rose 19% in February 2009 compared with the same period...
View ArticleCoca-Cola, J&J Remain atop ‘Power Brands’ List
Coca-Cola and Johnson & Johnson have maintained the #1 and #2 spots on a list of top companies with the most “Brand Power” in the US, according to CoreBrand, which released its 2008 Corporate...
View ArticleBig Price Cuts Linked to Long-Term Brand Damage
Companies that lower the prices of their products during the recession may risk damaging long-term brand perceptions because suspicious consumers assume something is wrong with the product or brand if...
View Article‘Audit’ Shows Tax Services Ad Spend Up, Financial Services Down
As this year’s US deadline for filing income taxes fast approaches, a timely audit (pdf) by The Nielsen Company finds that tax services companies spent $220 million on ads in 2008, an increase of 11%...
View ArticleTop 10 Network & Cable TV Show Websites – Week Ended 04-04-09
FOX’s American Idol is the #1 ranked TV show website among broadcast and cable networks. Nickelodeon’s Spongebob was the #2 most visited site followed by ABC’s Dancing with the Stars ranking at #3....
View ArticleTop 10 Cable TV Show Websites – Week Ended 04-04-09
* Comedy Central’s South Park was the #1 ranked TV show website among the cable networks (adults only). Food Network’s Paula’s Home Cooking was ranked #2 followed by Comedy Central’s The Daily Show...
View ArticleTop 10 Network TV Show Websites – Week Ended 04-04-09
ABC is #1 among the Broadcast network rankings. CBS is #2. FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s Dancing with the Stars was the #2 most visited site...
View ArticleBehind the Curve: Week Ended April 10, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleMarketing among Most Agile Company Functions
Though an overwhelming majority (88%) of global executives believe that organizational agility is important to business success, 27% say their company is at a competitive disadvantage because it is not...
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